Several key project features included:
• All content was published in English, targeting English-speaking countries like the USA, Canada, UK, and Australia.
• The site was approximately three years old, a significant factor for Google rankings. Most competitors had an advantage due to their sites' longer existence.
• Initially, the site had a limited backlink profile, putting it behind competitors. However, we agreed on a $1,000 monthly link-building budget with the client, simplifying subsequent efforts.
Why did we accept this project despite these limitations? First, the website already had substantial content—over two hundred articles with daily additions—which was highly beneficial. Second, the client wanted traffic growth across the entire site rather than focusing on one specific section, granting us strategic flexibility.
• Configured a proper sitemap.xml;
• Eliminated duplicate title and description tags;
• Created guidelines for the editorial team to remove duplicated content on aggregator pages;
• Removed broken links.
Site Audit
• List-based articles, like "15 Best Venues" and "20 Best Wedding Gifts," ranked exceptionally well.
• We calculated average traffic from such articles and estimated how many similar articles we needed to reach our 20,000-visitor goal.
• We presented a new plan where we would handle article briefs for these lists, which Oleg approved.
Новогодний спрос
Recognizing the editorial team's openness to broader themes, we prepared a set of articles targeting potential holiday demand spikes. The editorial team approved all topics, resulting in a surge to 35,700 visitors in December.
Post-holiday, our optimized articles sustained traffic despite typical seasonal dips, growing slightly to 36,000 in January. Continuing this strategy and creating content on wedding trends for 2024, traffic reached 47,500 by March—a 470% increase in just 10 months.
By September, traffic growth accelerated to 15,400 visitors, benefiting from new backlinks and textual optimization efforts.
By October, our suggested articles began ranking, boosting traffic to 18,500—a total increase of 85% over five months.
Simultaneously, we:
• Continued optimizing all blog articles;
• Optimized popular participant profiles in THE WED catalog;
• Built backlinks to promising articles nearing top-10 rankings.
в 5 раз
в топ-10
wedding gift for couple
spas in la
cake artists
luxury jewelry brands
3
2
1
2
wedding eye makeup
wedding venues in paris
amalfi wedding venues
wedding venues canada
3
3
1
3
38 000
28 500
19 000
9 500
0
23
23
23
23
24
по россии
